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You’ve been leading the hard way sis, let’s fix that 🧰

Feb 24, 2025
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Hello beautiful soul 

Women are NOT designed to be the same every day.

Yet the world expects us to show up, lead, and perform as if we are.

Lisa Weinhold from The Bare Female put it PERFECTLY:

Read that again.

Women are cyclical beings.

Our energy, confidence, and creativity naturally shift throughout the month…

…And yet, we’re still expected to show up with the same energy, the same productivity levels, the same leadership style every single day.

No wonder so many of us feel exhausted, disconnected, and burnt out.

💡 What if instead of resisting these natural shifts, we worked with them?

💡 What if we stopped calling ourselves inconsistent and started seeing our rhythm as an advantage?

💡 What if our greatest leadership strength was in honoring our own cycles?

Over the past couple of weeks, I had so many DMs from women saying:

 "I talk about how my cycle impacts my work with other women all the time."

And I knew I had to create something powerful in response.

That’s why I’m hosting a FREEEEEEE masterclass to share the foundations of cyclical leadership. 

From striving to thriving | Harness your true power as a Woman...

Eventbrite - Ruth Penfold presents From striving to thriving | Harness your true power as a Woman Who Leads - Thursday, 27 February 2025 ...

www.eventbrite.co.uk

This is how the women in the Bloom community who have already heard some of these concepts reacted:

“OMG the things you are bringing are on another level! I have been telling my friends all about it and it all resonates - it is about time someone took this to the work sphere!”
“I LOVE what you're doing with these concepts. I’ve never seen anything like it in a professional setting. Feels like a huge evolution.”
“The link to cyclicality is so interesting. My friends and I talk about this all the time—we’re all struggling at work because of changing hormones. Businesses might be talking more about menopause, but this is so much bigger than that.”
“I hear people in the fitness world talk about cycle syncing, but I’ve never seen anyone using it as a tool for women in the workplace. This is ahead of the game.”

All women (and curious men) are welcome. The session will be recorded also. 

📅 Join me LIVE on Thursday 27th February at 4pm UK time / 11am EST

✨ The four career archetypes (you are going to LOVE THEM)

✨ Why working against your energy is what’s holding you back

✨ How to harness your strengths at every phase

And here’s what I know for sure… 

Once you learn this, you’ll never look at leadership the same way again.

Once you see your seasons, you’ll stop fighting yourself and start thriving.

Once you understand how to work with your power instead of against it, everything shifts.

This is the knowledge we should have been given from day one.

You in?

Yes please, save my spot and send me the recording. 

 

Rooting for you always 

Ruth x

 

Ps. Here's me on IG talking about it last week... 

23 February 2025

Pps. You are getting a little sneak peak of some of the new branding here gang! Don't tell anyone haha. 

 

 

 

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You are allowed to create your own blueprint 💙
Hello beautiful soul There was a moment early in my career when I realised something quietly unsettling. I couldn’t find the kind of leader I wanted to be anywhere around me. In fact, worse than that, the leadership I saw, in particular from a lot of senior women, gave me the ick.  I had started immersing myself fully into corporate culture, learning the rules, observing the dynamics, watching...
What if bold didn't have to be loud?
Hello beautiful soul This week I want to talk about BOLDness. Not the loud, performative kind. The real kind. The grounded, embodied, sometimes quiet but deeply undeniable kind of voice that changes rooms without needing to dominate them. Last week, Ness Monsequeira and I hosted an intimate roundtable on cultivating + claiming your boldest voice for People, Talent and Culture leaders.  And y'a...
You ARE the blueprint ✨
Hello beautiful soul I spend a lot of time reflecting on what makes women quite as special as we are, and our innate connection to nature through our cyclicality is right up there.  One of the biggest lies we are sold is that we are supposed to be consistent. Linear. Predictable. Always the same version of ourselves.  But that has never been true for women, it's simply not our reality. We move...

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