Hello beautiful soul
There’s something extraordinary happening right now, and I want to bring you right into the heart of it.
Inside The Sisterhood this week, we were joined by the phenomenal Deanna Lloyd — a woman who is setting the world on fire in the field of AI within one of the biggest consulting firms in the world.
A fun fact that won’t surprise many of you:
Deanna was the very first woman to say a full-body, hell-to-the-yes to Women Who Lead when I launched it earlier this year.
She didn’t hesitate.
She didn’t overthink.
She simply recognised herself in the work and trusted the call — the same quiet whisper that so many of you tell me you feel deep in your bones:
There is more for me.
There is more for us.
And women are the key to transforming the world we’re stepping into.
Watching Deanna continue to step into deeper layers of her power over the past 6 months has been one of the great joys of my year.
And I was overjoyed when she agreed to lead a session for The Sisterhood (my free community space) on Women in AI — and why our presence is not only valuable but non-negotiable.
Not because AI is trendy.
Not because it’s where the money is.
But because the world we are building requires us — fully, consciously, and right now.
What do we really mean when we say women in AI?
We’re not talking about job titles or technical expertise.
We’re talking about the intelligence, intuition, emotional accuracy, and systems-level seeing that women bring into any room we walk into — the ability to read the temperature, change the trajectory, and ask the questions that no-one else thinks to ask.
This is the essence.
This is the part that cannot be automated.
Women have always been at the forefront of transformation. We were there in the early days of computing, building the languages machines learned to speak. We were there calculating the trajectories that put humans on the moon. We were there shaping ethics, psychology, and human-centred design.
This moment with AI is no different.
If the phrase “Women in AI” feels far away, hear this: you already know more than you think, and you already have something this moment urgently needs.
Your discernment, your care, your questions — they’re not soft skills.
They are the damn steering wheel.
Let's get real about the paradox we’re sitting in right now.
Deanna shared something that landed deeply: companies are pouring billions into AI, yet many projects are failing — not because the technology isn’t good enough, but because the human questions weren’t asked.
Who is this for?
What could this break?
Who is missing from the room?
And here’s the uncomfortable truth:
At the exact moment we need diverse thinking more than ever, the rooms shaping the future are becoming less diverse.
Women are leaving organisations at the fastest rate in a decade.
Leadership tables are shrinking back into sameness.
And we are at risk of automating the harm we say we’re here to solve.
This moment needs women. Not eventually — now.
Deanna shared a framework I love, called HEART:
Human-centred
Empathetic
Adaptive
Relationship-building
Thoughtful governance
This is the leadership we are being called into.
Not technical expertise — human expertise. She explains it so beautifully in the session.
If you are influencing people, operations, culture, product or process in a world where AI exists, you are already “in AI.”
The real question is: how will you choose to lead inside it?
To watch the replay for FREE, join the Sisterhood here. Once in, head here to watch it and let us know how you find it.
And alongside all of this sits another truth I spoke to publicly this week:
Women are being buried alive online right now.
Extreme language? Maybe.
But that’s what it feels like to be a woman sharing content on LinkedIn right now. Reach collapses. Visibility disappears. Brilliant women vanish from the feed. And I’m watching women experiment with presenting as men — and the difference is staggering.
Even as I wrote that post, I could feel 45 years of conditioning whispering:
"Maybe it’s you, Ruth. Maybe you’re the problem."
That’s how deep it runs — we internalise blame instead of questioning systems.
But it’s not just me.
Women’s content — especially content about power, equality, trauma, leadership and truth — is being suppressed.
We’re not imagining it.
We’re not being dramatic.
We are being shushed.
So here it is simply:
If you believe in equity not as a slogan but as a practice, engage with women’s content.
Comment. Share. Amplify. Lift voices trying to build a world that works.
We are not going back to silence, because that silence is costing us dearly.
Every woman I know has a story of harm, dismissal, or erasure at work. Most have several. And we have learned to survive quietly because speaking has never felt safe.
That has to change.
I am opening a space to collect these stories anonymously — not to retraumatise, but to make the invisible visible. If you have something to share, reply to this email or write to me privately at [email protected].
No names. No identifiers. Just truth.
We cannot build safe technology or safe organisations without it.
Over the coming months, I’ll be opening more spaces — online and in person — to build what comes next together.
1. Sisterhood meetups in New York and London.
2. Women Who Lead sessions on energetic authority in an AI-powered world.
3. Group programs.
If you already know you want to be in those rooms, reply and tell me where you are (NYC / London / elsewhere) and what support you most want right now.
You don’t have to have it all figured out. You just have to be willing to show up.
We rise together... and we SO got this.
Rooting for you always
Ruth x
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