Hello beautiful soul
I can hardly believe I’m saying this, but the new Bloom website is (hopefully!) launching this week. Eeeeeep!
This marks a big shift in my work.
You might have noticed that this newsletter has a new name…
The work I do with women moving forward will fall under this new powerful name.
But let me be clear, Women Who Lead is not just a newsletter, a podcast, or a leadership program—it’s a movement and honestly... a WHOLE mood.
After years of coaching leaders and working with powerful women, I saw the same struggles come up again and again:
🔂 Burnout and overwork in equal measures, caught in a cycle that feels impossible to break.
🔂 Being paid less than our male counterparts and struggling to get comparable titles at the leadership table.
🔂 Struggling to self-advocate, feeling frozen at the very moments we want to step forward.
🔂 Feeling unsure of what we truly want—and whether we even want to advance in the environments we’re in.
The FACT that we all experience these SAME struggles over and over means this isn’t just an individual problem. The way we show up makes sense, given the systems we exist in.
So when do we draw the line?
Now. It has to be now.
Women Who Lead CAN change things.
YOU can change things.
But it starts with coming together as women, as sisters.
The single biggest shift in my career was when I built my Sisterhood around me. At the time, I didn’t realise what I was doing—I just knew I was stuck, working too hard, not getting the credit or pay I deserved, and missing a seat at the table where decisions were being made.
Without knowing it, I built a crew of women across leadership roles. We didn’t meet as one big group, but in pockets—sharing strategies, discussing pay, and learning how to take up space. Through the wisdom and leadership we shared, we grew in our careers and stepped more fully into who we are.
I want to share some of the women in my Sisterhood with you today, to illustrate just how powerful it can be to have group of women walking alongside you. These women each have unique capabilities and perspectives that have been invaluable to my life and career:
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Clarissa Sowemimo-Coker, CEO of Octavian - with a background in law, Clarissa has been my go-to counsel and life strategist
- Tia Raskin, Senior Counsel at Aurora - an expert in negotiation and communication, Tia has helped me level up across both
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Saira Khan, Head of Innovation and Partnerships at First Direct Bank - our own partnership is about 25 years strong, a true innovator who would light up any room
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Jules Fedele, Founder of the Portfolio Career Club - an Product expert who has been a key thought to me in career, business strategy and beyond
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Mandy Nyarko, Founder of the Startup Discovery School - an investment expert, deep in the startup eco-system and full of creative fire and passion
That’s why I KNOW for women to reeeeeeally lead, in today's world, we need each other. And that’s exactly what Women Who Lead is here to do.
The new program launches next week, and there are three powerful elements that underpin it:
1. Sisterhood — You join a personal executive team of SEVEN (the size of an Executive team) powerful women who challenge, uplift, and support you.
2. Cyclicality — You learn to harness your natural energy cycles, with practices to help you dial up and dial down when needed. This leadership tool is already within you—this program helps you embrace it.
3. Strategy — The Bloom method underpins the entire program, packed with tools, strategies, and frameworks that have helped 60+ women get more from their careers.
Here’s what we fix together:
🔹 Imposter syndrome and self-doubt ➔ Replace it with deep self-belief and unshakable confidence.
🔹 Burnout and overwork ➔ Learn to set boundaries and lead in a way that feels sustainable.
🔹 Struggles with visibility and influence ➔ Master communication and power dynamics to own your voice.
🔹 Feeling stuck in your career ➔ Gain strategic clarity and an actionable roadmap for growth.
If you can’t wait for the launch and want to hear more now, book a call with me here.
Are we friends on LinkedIn yet?
This week, I tackled some of the deepest challenges women face in leadership—from survival instincts to toxic workplaces to the exhausting weight of online discourse.
Here’s what I covered:
1️⃣ Why women are likely to smile through disrespect — It’s not weakness. It’s survival. Women are conditioned to keep the peace to stay safe. That’s why in Women Who Lead, I am teaching nervous system regulation—we’re done grinning through gritted teeth.
2️⃣ That women aren’t burning out… we are being burned — by workplaces that steal credit, punish confidence, and demand more while giving less. But more and more women are walking away, setting boundaries, and choosing careers on their terms.
3️⃣ That the most toxic boss I ever had was a woman — and why I think that is. The truth? For centuries, survival meant aligning with power, not challenging it. Some women still uphold the very systems that hold them back. But we have a choice—to repeat the harm or rewrite the script.
4️⃣ That the wildest comments on my posts always come from men — We know the workplace isn’t the only place where power shows up. Online, the pushback is just as real. This week, I saw it firsthand. I had a few shade bombs from men in disguise, where what they were really doing was a blend of:
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Derailment — shifting blame to individuals instead of systemic issues
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Deflection — reframing equality as individual choice while ignoring power structures
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Defensive distraction — making oppression a competition instead of addressing hierarchy
And my nervous system felt it. The stomach flip. The tense shoulders. The heat rising.
It was a reminder of what we deal with daily in the workplace—and why we need to build a new approach while also changing the system.
I’ll be sharing more as soon as the new site goes live. But in the meantime, if you’re eager to hear more, let’s hop on a call.
This is the best work I have ever done, and I can’t wait to share it with you. What do you think of the new name and new logo? I can't wait to hear!
Rooting for you always
Ruth x
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