An invitation to lead from who you really are 🔥

Hello beautiful soul

This week's newsletter is jam packed with goodness. 

Ready? Okay, let's get into it. 

1. Applications are now open for Women Who Lead, and the pre-sale is live until the end of this week

Women Who Lead is a twelve-week, high-touch leadership accelerator focused on identity, self-trust, voice, boundaries, embodiment, and discernment — not as ideas, but as lived practice.

This is not a course to consume. It’s a space to become, in a small but brilliant group of 7–8 women in leadership.

The pre-sale gives you $1,500 off the regular price and ends January 30th. You can find full details, including whether it’s right for you, in the replay later in this email. 

2. I want to name something that rarely gets said out loud. What women might say if we were able to speak freely.

Side note: Yes,I know that in many realms of our lives we are able to speak freely. What I want to take you into here is a deeper understanding of the invisible limitations that are placed on us in the world.

Here’s some of what I believe we’d say.

• We’d say we’re exhausted from being the safe pair of hands instead of the bold voice in the room.
• We’d say perfectionism isn’t ambition — it’s survival, and we are tired of living in it.
• We’d say our bodies know when we’re not safe, even when the room looks polite, and that’s why we sometimes hold back.
• We’d say we’re tired of being praised for overgiving while overtakers get promoted.
• We’d say real leadership isn’t about masks or pretending to be something we’re not — it’s about sovereignty, for everyone.
• We’d say the systems are broken, not the people in them, and we would work to create a new way that actually works.
• We’d say softness isn’t weakness — it’s the epitome of strength and the future of power.
• We’d say we want to be measured by our impact, not our compliance, and we want to create environments where that is encouraged.

And here’s the question I want to ask you.

What am I missing?

What would you say, if you didn’t have to be likeable, palatable, or composed?

Notice what rises as you read that list. Because that voice — the one you usually manage — is not something to fix.

It’s wisdom that’s been waiting for space.
The kind of space we create inside Women Who Lead.

3. When women are given that space, here’s what I see happen for women who have been a part of Women Who Lead.

Denika stopped adapting to survive in senior rooms — and moved from VP to Chief in just a few weeks of being a part of Women Who Lead. 
Same organisation. Same woman. Different centre of gravity.

Emily stopped overriding her instincts — and that clarity led to a pay rise, a better working pattern, and a new job title.
Her words: “It wasn’t arrogance. It was deep-rooted, quiet confidence.”

Amber stopped blaming herself and started seeing the system clearly — and stepped into a new role partway through the program.
She called it a “sanity adjuster”.

Ness stepped up to VP level, stopped editing herself for safety — and grew taller in rooms where she used to shrink.
More influence. More visibility. Still fully herself.

And you know my favourite moment, each and every group I run? It's the moment when truth lands. When a woman realises:
This isn’t a confidence problem.
It’s an adaptation problem.

Because once you can see the pattern, you can’t unsee it.
And once you stop contorting yourself, leadership starts responding differently.

4. Earlier this week, I hosted a live session called The 5 biggest lies women are sold in the workplace.

The replay is now available and will remain live until the end of this week.

If you haven’t watched it yet, this is your invitation.

Not because it will give you more tactics.
But because it helps you see the water you’ve been swimming in.

Once you can name the lies clearly, you stop blaming yourself for surviving inside them.

And that’s where real confidence begins.
Real power. Real choice.

In the session, I also explain how Women Who Lead works and extend an invitation to join the next group.

The women who join Women Who Lead aren’t looking for motivation.
They’re ready to stop waiting to feel ready.

If this email stirred something — recognition, resistance, relief — trust that.

Watch the replay while it’s live.
And if it resonates, consider applying to Women Who Lead.

You don’t need the perfect words.
You don’t need to perform readiness.

You just need to be willing to stop speaking around yourself.

I’d love to meet you there.

Rooting for you always
Ruth x

Ps. Tl;dr:

1. 1.Join Women Who Lead for $1,500 off by the end of this week. We start in February. Use the discount code 5LIES to claim your discount.
2. Watch the replay of The 5 biggest lies women are sold in the workplace HERE.