Promoted + paid · A five-day mini course with Ruth Penfold
You don't need one more project to prove it. You need your case built.
Walk into the conversation about your pay or your title calm and clear. Not scrambling.
Without another year of exceeding expectations. Without rewriting the email 14 times. Without waiting to be noticed.
Five days. Under 10 minutes a day. Start the minute you buy.
Why working harder isn't getting you paid my darling
You can build a watertight case for everyone on your team.
Your own? Strangely inadmissible.
So you take on one more project. You wait for one more review. You tell yourself you'll ask when it's undeniable.
It's not because you aren't good enough. You're not lacking evidence. Honestly that's the biggest plot reveal of all.
The real problem? Your evidence is scattered across years of your career and nobody has ever helped you put it on one page.
Most brilliant women do one of two things.
- Keep proving. Head down. Hoping someone notices.
- Or ask on the fly. In a corridor. Then replay it the whole way home.
Neither gets you paid.
That's why "exceeds expectations" keeps arriving instead of a raise.
Praise is cheaper than money. Stop accepting it as payment.
That's exactly why I made Promoted + paid.
Five short recordings. One tiny action a day. One workbook that fills up as you go. By the end of the week you'll:
Stop casually minimising your own history.
Find the things you've built, solved and led that you'd quietly stopped counting.
Tell your career story in three powerful sentences.
The version that makes your value obvious. Said out loud without flinching.
Walk in with an irrefutable case of your brilliance.
And the first sentence you'll say when you ask.
Just $27.
Less than the lunch you'll eat at your desk while you prove it a bit more.
From shrinking it to saying it
Promoted + paid is brand new. These women worked with me on the same thing underneath it: backing themselves.
"I learned to stay open, speak honestly and actively advocate for myself in rooms where I would previously have shrunk my voice."
Denika · VP to Chief
"I grew taller in moments where I felt like shrinking."
Ness · Director to VP to Founder. Made the bold salary ask. Held her position. Got exactly what she asked for.
"I've learned to recognise and celebrate my achievements rather than minimising them."
Emily · Senior leader to Director. Stepped into Director leadership and negotiated a four-day week.
You don't need more confidence.
You need your evidence where you can actually see it.
This isn't another pep talk. Or another list of things to fix about yourself. It's a five-day casefile build for senior women who want the money, the title or the opportunity without proving it for another year.
How I learned to tell my career so the value was obvious. Now yours for $27.
No more "I'll ask after the next review." No more burying your best work in a bullet point.
With your Casefile of Excellence you'll know what you've done, what it was worth and what you're asking for.
Day 1. Your last three jobs.
And how you really got them.
Day 2. What you delivered.
The wins, outcomes and numbers your brain keeps deleting.
Day 3. Paint it as a solution.
Before you came. After. The difference you made.
Day 4. Your number and your story.
What you're asking for against your evidence. Plus your career in three sentences.
Day 5. The ask.
What "more" means for you. And the first sentence you'll say.
Plus your fillable Women Who Lead workbook. And a bonus AI prompt: paste in your five days of answers and it scripts the conversation for you, using only what you told it.
Why proving isn't working. And what changes when your case is built.
Old way
- One more project before you ask
- Rewriting the email 14 times
- "Exceeds expectations." Again
- Fighting for your team's promotions and going quiet on your own
- Asking in a rush then replaying it the whole way home
- Another year of proving
New way
- Your case on one page before you book the meeting
- You open with a sentence you've already said out loud
- They hear problems solved. Not tasks done
- You talk about your value without apologising for it
- The email actually gets sent
- Next year starts with more. Not more proving
How can you trust this works?
At Shazam I could tell the same job two ways.
One. Hired as a recruiter on a temporary basis. Made permanent. Stayed five years.
Two. Headhunted. Brought in just after they'd secured $40 million of investment to set the team up for scale. Helped take the company towards its exit. Sold to Apple.
Both true. Only one of them gets you paid.
I also pitched my boss for a promotion to a job that didn't exist. The answer was no. I don't regret it for a second. Building that case trained me to ask for more. My next job was VP of People. Leading a team of 15 on the exec team.
The thing that changed everything? I stopped waiting for my work to speak for itself. I started telling it as the solution it was.
That's how I've spent 25 years in people and leadership and ended up a Chief People Officer. My last two jobs were four-day weeks. More money. Fewer hours.
Since then I've spent 2,500+ hours coaching women from Director to C-suite through exactly this moment.
My method is simple. Find your evidence. Paint it as a solution. Say the ask.
You don't need another certification. Another project. Another year. You need your evidence in front of you.
And now I've put that into five days for $27.
This is your sign to stop proving and start asking
Promoted + paid is $27. Five days. Start today.
If you're ready to stop waiting to be noticed and walk in with your case built...
It's time to ask for what you've already earned, darling.
I can't promise what they'll say. I can promise you'll walk in with your case built.
Questions
Who is Promoted + paid for?
Senior women who are good at their job. You know it. Everyone around you knows it. And you still haven't asked for the money, the title or the opportunity.
Do I need a review or a job offer coming up?
No. Build it now so it's ready when the moment comes. Or so you can create the moment.
How long does it take?
Under 10 minutes a day for five days. You'll need a pen or a notes app and your workbook.
Is it only for pay?
No. The same case works for a promotion, a title that matches the job you're already doing, or a bigger opportunity.
What if I fall behind?
Go at your own pace. The recordings are short and the workbook waits for you.
What if I need help staying steady in the room when I ask?
That's the next step and it's where Women Who Lead comes in. Finish the five days, then email me and let's talk.